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→ 11 Jan 12 at 11 am

phillh:

(via In Brief: Herb Lubalin on his PBS Logo - Brand New)

I remember a lot of the same concerns were brought up when WOSU (Columbus, Ohio’s local PBS station) went through their brand redesign; they used purple because it’s both red and blue without leaning too far towards either political party or ideology (sort of similar to how PBS was opposed to using a left-facing eagle).